A smartphone provides updates on people’s social media accounts,
stores meaningful photos and videos, and agitates a sleeping person with
an alarm tone. Now, the ‘handy-dandy’ smartphone can also detect body
odor.
Nivea, a popular Germany-based skin care product company, has
collaborated with Vietnamese advertising agency Happiness FCB to create
NOSE, an app that operates as an ‘electronic nose’ that would sniff at
armpits.
In order to use it, the user must activate the app and place the
smartphone near the armpit area. The smartphone nose ‘sniffs’ the odor
and evaluates it based on a pre-programmed algorithm storing scents of
4,000 men.
There is a special phone casing that acts as a sensor – it would
evaluate the armpit odor by breaking down the chemical compounds in the
air.
Then, it will calculate the level of stench and notifies the user their level of ‘stinkiness’.
Additionally, the smartphone app is also a marketing stint for the company to congregate consumers for their products.
NOSE was launched in Belgium and will expand in other countries within the next few months. It will be handily available in Apple and Google Pay soon. Gianna Francesca Catolico, INQUIRER.net
source: technology.inquirer.net
