When fashion meets technology

MANILA, Philippines - The union of fashion and technology has always been met with skepticism (especially among tech critics), but the marriage of the two is a pretty logical one if you take a look at their similarities. For one, both fashion and technology work in feverish cycles in order to keep introducing newer and better objects of desire to the market. As such, both fields require highly creative and ingenious teams to keep up with these demands. To put together two leaders in the fields of fashion and technology would result in no less than a dream collaboration.

Having worked together for six years now, the Prada phone by LG 3.0 is quite a stunner. Officially launched in the US in February this year, it became available on the Philippine market a month ago. Enlisting no less than fashion darling Daria Werbowy and Academy Award nominee Edward Norton as endorsers, both Prada and LG are determined to make their collaboration a force to be reckoned with in the ever-competitive smartphone market.

While the fashion industry isn’t exactly known for being practical (heel-less heels, anyone), Prada challenged that notion with their third collaboration with LG. The phone is powered by a dual core 1.0 GHz processor which allows for blazing speeds with simple tasks, like switching between home screens and checking e-mail. However, the true test of a smartphone’s speed is on taxing tasks like watching HD videos and playing mobile apps, which, in this case, it passes with flying colors. One game of Temple Run and an HD trailer of the upcoming Avengers film quickly proved this point. At the moment, the Prada phone by LG 3.0 runs on Android’s Gingerbread operation system, which might disappoint a few technoholic fashionphiles (they might exist, you know), but a scheduled upgrade to Android’s Ice Cream Sandwich OS is in the works.

At the back of the phone is an 8.0 megapixel shooter capable of great photos and 1080p HD video at 30 frames per second — great for shooting the occasional home movie or for snapping artsy photos so you can upload them to Instagram (yes, Android users have finally been invited to the Instagram party).

All in all, the Prada phone by LG 3.0 is a very capable phone for the style-conscious, semi-power user. It can do almost everything most top-of-the-line smartphones can do, but does so with a flair that only the brand Prada can evoke.

source: philstar.com

Luxurious Prada Fashionable Goods

The Italian Mario Prada established the company in 1913, the company, Fratelli Prada or in English, Prada Brothers, began by designing and creating a range of leather goods, including handbags initially from two boutiques in Milan. This was years before Prada became recognized as a major brand of fashionable goods. As the company expanded, it became more well known, creating a significant selling market with people both in Europe and America.

Quality as well as design is a hallmark of Prada, mainly using leather in its products. In addition they have procone, a black waterproof fabric plus a triangular iron logo. These features make Prada handbags easy to tell apart from others. Prada purses have a stylish appearance, being exquisitely designed and highly practical. A Prada purse is designed to last more than just a season due to its high quality workmanship, it's more than just a purse or something to fit a cell phone into - indeed a Prada purse shows that not only is the owner is classy and refined, they want others to know it too !

Excellent craftsmanship is a Prada characteristic and they pride themselves on it. As well as its established role as a leather goods outlet, Prada now produces fragrances and shoes in addition to traditional handbags and purses. Materials and designs have been constantly improved, thus making products timeless, fashionable and relevant for today.

Prada recruits actors as models, clothes take lead

MILAN — The Prada winter fashion show was pure entertainment from the real live actors modeling the clothes, to the huge red-carpeted runway set in the ballroom of an invented palazzo, to the eccentric and at times dramatic outfits.

Such Hollywood A-listers as Adrien Brody, Willem Dafoe, Gary Oldman, Tim Roth, Emile Hirsch and Jamie Bell walked the runway with a naturalness that confirmed their talent as perfect players in the Prada pageant.

Most of the actors wore the collection’s staple overcoat, long, black and elegant with wire-rimmed sunglasses tucked like a handkerchief in the breast pocket.

Only Adrian Brody donned a double-breasted red overcoat with a black velvet collar and fur-trimmed lapel, and sported matching red-lensed, round sunglasses.

Overall Miuccia Prada’s winter 2013 collection presented Sunday, the second day of the four-day Milan menswear preview showings, spoke of a man who likes to be both eccentric and mysterious, is quite sure of himself and at times a bit of a snob.

He wears brooches that look like medals on his jacket, prefers vests to sweaters and likes the arrogance of a high stiff collar on his white shirts. He’s not embarrassed to wear underwear as outerwear and toss off his overcoat to reveal a pair of boxer shorts paired with a tuxedo shirt and gartered knee socks.

Somewhat of a dandy, he prefers his hair long, as is tempted by the eccentricity of a mustache.

Leave it to Miuccia, who every season proves to be the most creative of Italian designers, to put on a show where despite the thrill of Oscar-winning actors playing the part of models, the clothes still kept the leading role.

source: http://lifestyle.inquirer.net/31287/prada-recruits-actors-as-models-clothes-take-lead