Showing posts with label Chinese Lunar New Year. Show all posts
Showing posts with label Chinese Lunar New Year. Show all posts

Tuesday, February 17, 2015

American lobster: the new Chinese New Year delicacy


PORTLAND, Maine — Now on the menu in Beijing for Chinese New Year: lots and lots of American lobster.

Exports of U.S. lobster to China have rocketed in the past few years, largely to satisfy the appetites of the communist country’s growing middle class, to whom a steamed, whole crustacean — flown in live from the United States — is not just a festive delicacy and a good-luck symbol but also a mark of prosperity.

And that’s good news for Maine, far and away the No. 1 lobster state in the United States. The lobster boom has put more money in the pockets of lobstermen and kept shippers and processors busy during the usually slack midwinter months.



For Stephanie Nadeau, owner of The Lobster Co., a wholesaler in Arundel, Maine, the demand has meant 14-hour nights spent stuffing wriggling lobsters into crates so they can reach China in time for the Lunar New Year, which falls on Thursday. She said she sends 100,000 pounds a week to China this time of year.

“There’s lot of orders, lots of demand right now — it is a race to get them there for Chinese New Year,” Nadeau said.

On the other side of the world, every morning at 9, the Auspicious Garden restaurant in Beijing receives 800 lobsters that have just crossed the Pacific aboard a cargo plane. In the evening, hundreds of diners fill the two-story restaurant in the gigantic Pangu Seven Stars Hotel for a nearly $80 all-you-can-eat buffet with New England lobster as the main attraction.

Xu Daqiang, a 35-year-old businessman on a romantic date with his girlfriend, said food-safety concerns in China make him choose expensive high-class restaurants where he can find imported seafood.

Cao Lijun, a 24-year-old Shanghai resident celebrating her friend’s birthday, alluded to lobster’s reputed aphrodisiac properties with a laugh: “How to say it? It makes my husband healthier. Really, this is what we say, because it is high in proteins.”

Lobsters and other foods seen as luxuries are popular at Lunar New Year and other festive occasions. The bright red of a cooked lobster is considered lucky, as it resembles a dragon.

China also imports lobsters from Canada, Australia, South Africa, the Caribbean and elsewhere, but the market for the U.S. variety is exploding, with the demand strong year-round, not just at New Year’s.

American exports of live or processed lobster to China climbed from $2.1 million in 2009 to $90.5 million in 2014, federal statistics show. China took about 12 percent of U.S. lobster exports in 2014, up from 0.6 percent in 2009.

For the Chinese, the preferred way of enjoying lobster is to cook it in plain water and then dip the pieces in soy sauce and wasabi. Another popular way is to braise it with green bean vermicelli noodles in garlic sauce, said Lv Hui, the cook in charge of the daily buffet at the Auspicious Garden.


Wang Kang, a marketing manager at Zhangzidao Group, a seafood distributor and processor in Shanghai, attributed lobster’s popularity in China to rising incomes.

“That naturally means that people are buying more foreign luxury goods,” Wang said.

New England lobstermen have been recording epic catches in recent years. Maine, which accounts for more 80 percent of all U.S. lobster, hauled in more than 250 million pounds in 2012-13, the highest two-year total in the record books, which go back to the 1800s.

Chinese New Year is on the verge of becoming Maine’s second-biggest lobster shipping week of the year, behind Christmas week, according to industry officials.

Lobsterman Gerry Cushman of Port Clyde said the year-round demand from China has helped drive prices up, and he is using the extra money to build a new boat.


But so far, Cushman said, the surge has not driven large numbers of Maine fishermen to go out in the middle of winter, a punishingly cold and wet time of year in the Atlantic when lobsters head out into deeper, more dangerous waters.

Maine’s small number of winter lobstermen, Cushman said, consists of “stragglers who are stupid like me, or who have kids.”

source: lifestyle.inquirer.net



Sunday, February 24, 2013

Southern California malls target Asian shoppers


The arrival of the Lunar New Year this month seems to have sparked an epiphany for area shopping centers: Asian and Asian American consumers have a growing pile of money and want to spend it where they're welcome.

So in the Year of the Snake, malls around the Southland are hustling harder to make themselves more appealing to the demographic.

Desert Hills Premium Outlets, Ontario Mills and the Outlets at Orange are partnering on a "Snaking through Southern California" initiative to lure Chinese shoppers to their malls. Simon Property Group, which owns the centers, says it's attempting to market to Asian consumers with multilingual messaging and Lunar New Year decorations.

Many stores in South Coast Plaza now have Asian employees to cater to the influx of moneyed tourists from China, Japan and South Korea who flock to the upscale mall. The center also has a language-assistance program and maps in Asian languages.

Westfield Santa Anita in Arcadia, a city where more than half the population is Asian/Asian American, is hosting its first-ever Lunar New Year festival Saturday afternoon. Free activities include a lion dance, Chinese calligraphy demonstrations and a Year of the Snake photo booth for families.

The San Gabriel Valley center hung a 120-foot, 600-pound red-and-gold dragon installation above its indoor carousel. Decorators brought in a Chinese pagoda as well as kumquat trees for good luck.

Even after the holiday, Westfield plans to continue tweaking the Santa Anita mall -- currently home to Nordstrom, AMC Theatres, Macy’s and more -- to better suit its Asian American clientele.

This summer, Hai Di Lao, a hot-pot restaurant chain based in China's Sichuan province, is to open its first U.S. location at the center. Beijing-based eatery Meizhou Dongpo is also scheduled to move in, in early 2014.

The mall already offers some store directories in Chinese.

The revamps could have a major economic payoff. Government projections peg 2013 as a record year for Chinese tourism to the United States. A report from Nielsen this past fall showed Asian American buying power surging over $1 trillion within five years, from $718.4 billion in 2012.

source: latimes.com

Friday, February 8, 2013

Second Annual Chinese New Year in the Desert at Fremont Street Experience


Celebrate the Year of the Water Snake as Fremont Street Experience, the Las Vegas Convention and Visitors Authority and Golden Catalyst present the second annual Chinese New Year in the Desert festival in Downtown Las Vegas from Feb. 8 – 10.

Las Vegas Mayor Carolyn G. Goodman will kick-off the three-day festival during the opening ceremonies on Friday at 6 p.m. at the 3rd Street Stage which will feature a live authentic dragon dance by the Las Vegas Lohan School of Shaolin.

Throughout the three-day festival, guests can enjoy Asian entertainers on the 3rd Street Stage and visit the International Vendor Village, located on 3rd Street North between Fremont Street and Stewart Avenue, to taste the international flavors from renown food vendors. This is open on Friday, Feb. 8 from 5-10 p.m. and Saturday and Sunday, Feb. 9 and 10 from noon-9 p.m.


To commemorate the Lunar Lantern Festival, which officially ends the Chinese New Year celebrations, primary grade students of Clark County School District will be constructing paper lanterns marked with their “wish” for 2013. The lanterns will then be on display throughout Fremont Street Experience during the Chinese New Year in the Desert festival. Additionally, guests and passersby are invited to stop in at a booth located near the 3rd Street Stage to build their own lantern to display on Fremont Street Experience.

Throughout the three-day event, several women will compete in the Miss Asian American Pacific Islander USA Pageant. Contestants will participate in the Macy*s Fashion Show, a talent show emceed by Ian Ziering from Beverly Hills 90210, and interview segment for the chance to be crowned Miss AAPI USA. Events run nightly Friday-Sunday at 8 p.m.

On Sunday, Feb. 10 local businesses and organizations will come together to celebrate the Chinese Lunar New Year during the McDonald’s Las Vegas Spring Festival Parade. Parade participants will showcase their talent and creativity with the most extravagant floats in vibrant colors to commemorate the rich history of the most important holiday of the Asian community. Starting at 10 a.m. at the intersection of Gass Avenue and 4th Street, the McDonald’s Las Vegas Spring Festival Parade will travel up 4th Street through Fremont Street Experience and end at the intersection of 4th Street and Ogden Avenue.


When: Friday, Feb. 8, 10 a.m. to 10 p.m.

Where: Fremont Street Experience, 425 Fremont St, Las Vegas

Cost: Not available

Age limit: All ages

source: lasvegassun.com