Big ad atop Google results points to broken promise

SAN FRANCISCO – A large ad spied atop Google search results on Wednesday was seen as evidence that the Internet titan was breaking a promise that it would never resort to the tactic.

A picture fired off at the Twitter account of digital marketing company Synrgy prompted reports that Google is experimenting in the United States with “banner ads” atop results for searches targeting brands.

The move appeared to break a vow made about eight years ago by then Google executive Marissa Mayer, who is now chief of Yahoo.

“There will be no banner ads on the Google homepage of Web search results pages,” Mayer said in a blog post that remained available online Wednesday.

“There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”

Synrgy reported that a Google search targeting Southwest Airlines delivered results topped with a large ad showing a promotional photo accompanied by links for reservations or other services at the company.

Technology news website Search Engine Land quoted a Google spokesman as confirming the banner ads were part of a “small test” taking place in the US market.

Google did not respond to AFP requests for comment.

source: technology.inquirer.net

Google lets users monitor their online activity

SAN FRANCISCO — Google on Wednesday began letting people get monthly reports summarizing what they have been up to at the Internet titan’s free online services.

A freshly-added feature keeps people posted on patterns at Gmail, YouTube, online search and other Google venues visited while signed into their user accounts with the California-based company.

“Sometimes it’s helpful to step back and take stock of what you’re doing online,” Google product manager Andreas Tuerk said in a blog post announcing the “Account Activity” feature.

“Knowing more about your own account activity also can help you take steps to protect your Google Account.”

He gave an example of a report potentially revealing that someone’s account was signed into from countries they have not visited or from gadgets they don’t own.

Google will incorporate more of its services into Account Activity reports in coming months, according to Tuerk.

Those who sign up with get password-protected links to reports and tools to manage account privacy.

The new feature was introduced the same month that Google rolled out a new privacy policy allowing the firm to track users across various services to develop targeted advertising, despite criticism from consumer advocacy groups.

Google contends the move simplifies and unifies its policies across its various services such as Gmail, YouTube, Android mobile systems, Google+ social network and Internet search.

But critics including European privacy agencies and U.S. consumer watchdogs argued the new policy, which offers no ability to opt out aside from refraining from signing into Google services, gives the Internet giant unprecedented ability to monitor its users. And some say it violates EU privacy protections.

Google said the changes are designed to improve the user experience across the various products, and give the firm a more integrated view of its users, an advantage enjoyed by Apple and Facebook.

source: japantoday.com