In Japan, women buy chocolates for men on Valentine’s Day, not vice versa. And not just for their boyfriend or partner, but also for co-workers, friends of both sexes and even themselves these days. It’s a big business: the Godiva store had shelves of specially boxed assortments rising to its high ceiling, while competing chocolate makers went head-to-head at temporary counters set up at a commuter rail station.
Two female co-workers brightened our office Friday by handing out chocolates to everyone else: a handful of Hershey kisses from one, a minibag of M&Ms from the other.
Women get their “desserts” just one month later. Marketers have created “White Day” on March 14, when men are supposed to reciprocate with gifts for women.
source: lifestyle.inquirer.net
