Japanese brand is more than just makeup base

Japanese skincare and makeup brand Kanebo is all set to launch a brand new look and marketing campaign to mark its 80th anniversary this year. At the sneak preview in Tokyo last May, company officials discussed its three-pronged approach to market its skincare line consisting of products that “transcend function alone by appealing to the senses.”

First, Kanebo will encourage women to “enjoy their beauty” by accepting their differences. Next, beauty consultants are trained to provide personalized counseling based on a woman’s daily, weekly, monthly and yearlong needs—a new development the company calls “Chrono Beauty,” where the changing needs of women as they mature are addressed using the corresponding product.

Lastly, it promises to provide women a total sensory experience with products that smell good and are easy to apply. A bonus is the sleek, tactile containers that call to mind flowing water and were designed by Gwenael Nicolas.

The eight-item skincare range includes a day cream with SPF 15, night lipid wear, “The First Serum,” two types of lotion, two types of emulsion, a cleansing cream, cleansing oil and creamy wash.

Brand manager Robby da Silva said that Kanebo is focusing on the line’s day cream, night lipid wear and First Serum.

“The last is a unique item that draws the moisture from subsequent products which is essential in increasing skin moisture,” he said.

Last collection

Lunasol, the skincare brand from Kanebo, will eventually be phased out—the last collection is the current autumn range. In its place, a Kanebo-branded range consisting of 16 items and 34 SKU (stock keeping units) will be introduced.

Makeup fans can look forward to everything from Full Radiance foundation, Glow Primer and eyeshadows to Moisture Rouge, dual eyeliners and eyebrow pencils.

Long-time customers who had the chance to check out the products in a private selling event, however, zeroed in on the base products: foundation, primer and loose powder. For them, Kanebo has always been synonymous to foundation that provides perfectly sheer or full coverage.

Fronting the company’s new look and marketing campaign is American model Arizona Muse, whose easygoing beauty is hoped to attract a younger market.

The new skincare and makeup from Kanebo will be available this month at Rustans Makati, Shangri-La Plaza and Cebu.

source: lifestyle.inquirer.net

Here’s the Deal Behind Alicia Keys’ #NoMakeup Music Video Look

Last month, Alicia Keys released the video for her newest single “In Common” where she’s seen without any makeup on. Don’t get us wrong, she looks beautiful with and without makeup, but we wonder why she decided to go for that look.

In the latest issue of Lenny Letter, Alicia reveals that she’s been going for the au naturel look ever since she worked with photographer Paola Kudacki for her upcoming album. “It wasn’t until I walked into one of my first shoots for my new album recently that the issue was front and center again,” she writes. “I’d just come from the gym, had a scarf under my baseball cap, and the beautiful photographer Paola (never met a Paola I didn’t like) said, ‘I have to shoot you right now, like this! The music is raw and real, and these photos have to be too!'”

The photo Paola took is now the official cover art for her single, “In Common.”


Aside from her music video, Alicia has also fronted the latest issues of Vanity Fair and Fault Magazine without any makeup on. She adds on her column that she hopes this #nomakeup trend becomes a revolution among women.

“I felt powerful because my initial intentions realized themselves. My desire to listen to myself, to tear down the walls I built over all those years, to be full of purpose, and to be myself! The universe was listening to those things I’d promised myself, or maybe I was just finally listening to the universe, but however it goes, that’s how this whole #nomakeup thing began,” she writes. “I hope to God it’s a revolution. ‘Cause I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”

[The Cut]


Photo by Paola Kudacki

source: preen.inquirer.net

Tyra Banks on Paolo Ballesteros: he did a great job

MANILA, Philippines – Fans of Paolo Ballesteros knew it won’t be long before an international celebrity will take notice of the TV host-actor’s popular “make-up transformation” series.

After being featured in numerous international websites and blogs, Ballesteros’ ”Tyra Beks” finally reached supermodel-turned-TV host Tyra Banks.

The “America’s Next Top Model” host posted a copy of the actor’s Instagram photo showing the the 4-panel make-up transformation on her Facebook Page, which has over six million followers.

“I think he did a great job of looking like me,” Banks said.

“But maybe if he’d have used #TYRAbeauty makeup, he woulda been more successful,” she added in jest.

The photo series first showed Ballesteros smiling and with no make-up on while the next three panels had him already made-up and looking like Banks. The wig and his “fierce” pose sealed the deal.

The re-post has had around 105,000 likes as of Sunday 10 a.m. It has also been shared more than 3,000 times.

Many Filipinos commented and congratulated Ballesteros for his feat. While others agreed that “imitation is the best form of flattery.”

Ballesteros’ original post on his Instagram account received 19,500 likes already. His other works have received likes almost double that number.

Make-up transformations trended online this year and took a funny twist when people tried to pull off unbelievable transformations without success. Some just posted their photos as they pretended to apply make-up then post an actual photo of a celebrity for the last panel.

Ballesteros, on the other hand, used his painting skills to actually achieve the look of American celebrities.

It was earlier revealed that he paints and is a great grandson of national artist and painter Fernando Amorsolo.

source: entertainment.inquirer.net