Apple unveils $999 iPhone X with facial recognition

CUPERTINO, California — Apple has broken the $1,000 barrier with its latest, and most expensive, phone, the iPhone X.

With a price starting at $999 and a host of new features, the phone will be a big test for both Apple and consumers. Will people be willing to shell out really big bucks for a relatively fragile device that’s become an essential part of daily life?

On Tuesday, CEO Tim Cook called the iPhone X “the biggest leap forward” since the first iPhone. (“X” is pronounced like the number 10, not the letter X.) It loses the home button, which revolutionized smartphones when it launched; offers an edge-to-edge screen; and will use facial recognition to unlock the phone.

Apple also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays and speakers.

Those phones, Apple said, will shoot pictures with better colors and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.

Both iPhone 8 versions will allow wireless charging, a feature already offered in many Android phones, including Samsung models. Some Android phones have also previously eliminated the home button and added edge-to-edge screens.

Apple shares were mostly flat after the announcement, down 64 cents to $160.86.

Steve Jobs homage

This was the first product event for Apple at its new spaceship-like headquarters in Cupertino, California. Before getting to the new iPhone, the company unveiled a new Apple Watch model with cellular service and an updated version of its Apple TV streaming device.

The event opened in a darkened auditorium, with only the audience’s phones gleaming like stars, along with a message that said “Welcome to Steve Jobs Theater.” A voiceover from Jobs, Apple’s co-founder who died in 2011, opened the event before CEO Tim Cook took stage.

“Not a day that goes by that we don’t think about him,” Cook said. “Memories especially come rushing back as we prepared for today and this event. It’s taken some time but we can now reflect on him with joy instead of sadness.”

The iPhone X costs twice what the original iPhone did. It sets a new price threshold for any smartphone intended to appeal to a mass market.

‘What Apple does best’

Gartner analyst Brian Blau said the iPhone X’s augmented reality features will “change the way people use apps” and give app developers new, “cool things” to do. Apple showed off a simple use for this new, sophisticated camera technology with “animoji,” which lets people animate emoji characters with their facial expressions. Showing off a new technology with something that everyday people can use and understand, he said, is “what Apple does best.”

Blau also praised the extended battery life for the phone, saying “you don’t often get that” with new smartphones.

Other analysts such as Carolina Milanesi, an analyst with Creative Strategies, don’t believe the $1,000 price tag will present much of a hurdle to Apple buyers, at least to those with means or access to installment plans. And people who won’t spend that kind of money, she added, have a choice of other products that will keep them “within Apple versus looking at the competition.”



New Watch

Apple’s latest Watch has built-in cellular service. The number on your phone will be the same as your iPhone. The Series 3 model will also have Apple Music available through cellular service. It won’t need a new plan, but will require a data add-on to your existing plan.

“Now, you can go for a run with just your watch,” said Jeff Williams, Apple’s chief operating officer and in charge of Watch development.

Apple is also adding more fitness features to the Watch, and says it is now the most used heartrate monitor in the world. Now, Apple Watch will notify users when it detects an elevated heart rate when they don’t appear to be active. It’ll also detect abnormal heart rhythms.

The Series 3 will start at $399. One without cellular goes for $329, down from $369 for the comparable model now. The original Series 1, without GPS, sells for $249, down from $269. The new watch comes out Sept. 22.

Cellular plans for smartwatches typically cost $5 to $10 a month. AT&T says its plans are $10 a month. T-Mobile said the Watch connection will be free for the first three months and $10 a month after for unlimited talk, text and data.

Apple TV gets upgrade

A new version of the Apple TV streaming device will be able to show video at “4K” resolution — a step up from high definition — and a color-improvement technology called high-dynamic range, or HDR.

Many rival devices already offer these features. But there isn’t a lot of video in 4K and HDR yet, nor are there many TVs that can display it. Apple TV doesn’t have its own display and needs to be connected to a TV.

Apple said it’s been working with movie studios to bring titles with 4K and HDR to its iTunes store. They will be sold at the same prices as high-definition video, which tends to be a few dollars more than standard-definition versions. Apple said it’s working with Netflix and Amazon Prime to bring their 4K originals to Apple TV, too.

The new Apple TV device will cost $179 and ships on Sept. 22. A version without 4K will cost less.

source: technology.inquirer.net

First look: What’s inside matters in new iPhones

SAN FRANCISCO—Don’t let looks deceive you.

The new iPhones look the same as last year’s models on the outside. But changes on the inside matter, from camera improvements to new sensors that enable quicker access to tasks.

I had only about 90 minutes to try out the new Apple products unveiled Wednesday—not enough time, given that Apple Inc. has a larger iPad, a new Apple TV device and new software for the Apple Watch, alongside the new iPhone 6s and 6s Plus. I wasn’t able to test the new iPhone cameras in natural settings, for instance, to say whether pictures are really better with 12 megapixels, instead of 8 megapixels in the previous iPhones.

But I was able to try 3D Touch, a new way to interact with the iPhone. You save a few taps by pressing and holding on an app icon to go directly to a particular function. Microsoft’s Windows phones let you create shortcuts as home screen icons, but few people have Windows phones. On iPhones, the 3D Touch feature isn’t about enabling new functions, but getting you there quicker.

If you want to take a selfie, for instance, you currently have to launch the camera app and hit a corner button to switch to the front camera. If you were taking video before, you need to slide the camera to “Photo” first. With the new iPhones, just choose “Take Selfie” when you press down on the Camera app. The phone makes all the switches automatically.

With Maps, you can use 3D Touch to get directions home, find nearby businesses or message your location to a friend. With Mail, go directly to your inbox or create a new message. I used 3D Touch to quickly post a status update—”Hi”—on a test Facebook account.

From a message, you get a preview of a Web page by pressing on a Web link. Similarly, you get a map preview by pressing on an address. Press harder to switch to the browser or Maps app. A new iPhone software update adds a back button so you can jump right back to what you were doing, even in a different app.

As for the camera, selfie fans will appreciate having the phone’s display mimic a flash. It’s not a real flash like the main camera, but the display lights up briefly so that you can see faces in low-light settings.

With a feature called Live Photos, the iPhone camera records an extra second or so before you take still shots so that images appear in motion. You need an iPhone, iPad or Mac with the latest software to view it, though, which could limit sharing with your Android and Windows family and friends.

Those expecting revolutionary changes will be disappointed, but the new iPhones have enough new features to consider buying over an older model. Of course, wait for a full test rather than just first impressions. The new phones aren’t coming out until Sept. 25 anyway, although advance orders begin Saturday.

As for Apple’s other products:

iPad Pro (coming in November)

As someone who prefers an iPad Mini over the full-size version, I’m probably not the right customer for an even larger iPad.

But the iPad Pro does have promise for heavy-duty users, particularly if you pay $99 for a stylus and $169 for a physical keyboard cover, on top of the $799 starting price. The keyboard doesn’t feel as flimsy as ones for Microsoft’s Surface tablets, but you don’t get to change viewing angles as the Surface’s adjustable kickstands allow.

What I like most is the new stylus, known as Apple Pencil. That’s not an Apple Pen, mind you. The stylus does mimic a pencil when you try to draw on the iPad Pro’s screen. When you choose a black pencil, it comes out gray, like a real pencil. The line appears thicker when you press harder, and you can shade in areas by drawing with the Pencil lightly from an angle.

Apple TV (coming in October)

Although Apple TV’s new app store will enable non-video apps, such as games and home automation, video will remain the centerpiece.

The new remote shows a lot of promise, with a touchpad much like what’s found on laptops. You can fast forward through commercials more quickly, or even hit the microphone button and tell the Siri voice assistant to “fast forward five minutes.” And when you encounter dialogue that’s mumbled, just say, “What did she say?” Siri will rewind 15 seconds and temporarily turn on closed captioning.

New software (coming next Wednesday)

I’ve been using a preliminary, “beta” version of the new iPhone and iPad software, iOS 9, for more than a month. I particularly like that you can get transit directions on Apple Maps and scroll through photos more quickly. The font is bolder and easier to read. The update isn’t as huge as what you got in previous years, but I’m not complaining when it’s free.

Likewise, the Apple Watch’s software update will enable new types of third-party apps. It should address many of the watch’s current limitations, but it’ll take time to try out.

source: technology.inquirer.net

Apple Event Live: Tim Cook takes stage, cuts Apple TV price

SAN FRANCISCO—CEO Tim Cook has taken the stage at Apple’s event Monday morning in San Francisco.

Cook is expected to unveil the company’s newest device, the smartwatch, and make the case for why it’s a must-have gadget. Apple teased the smartwatch in September but has given few details. Scheduled to hit the market in April, industry watchers are eager to see if Apple’s version will be the tipping point for the sluggish smartwatch market. There was similar skepticism when Apple released the iPad in 2010, yet the company has successfully sold millions and its popularity has shaken up the PC market.

The stakes are high for a company that just dislodged AT&T as one of the 30 stocks comprising the venerable Dow Jones industrial average. The watch is the first brand-new device Apple has launched without Steve Jobs.

Below is a live blog of the event. All times PDT.

10:12 a.m.

Cook announces a price cut for Apple TV to $69, from $99. He says 25 million units have been sold so far.

The availability of HBO as a stand-alone service comes as more people turn to the Internet to watch television. HBO previously was available on Apple devices, but only with a cable or satellite subscription.

10:10 a.m.

Cook shows a trailer from the upcoming season of “Game of Thrones.”

10:05 a.m.

Cook walks on stage to talk about Apple’s retail stores and offer an update on Apple TV. He’s joined by HBO CEO Richard Plepler to announce that Apple will be the exclusive partner of HBO’s upcoming stand-alone subscription service, HBO Now.

There will be a new HBO Now channel on Apple TV. It will be possible to get it on iPhones and iPads, too. The service will cost $14.99 and will be available in early April — in time for the season premiere of “Game of Thrones.”

10 a.m.

The event begins with a video of an Apple store in West Lake, China. Customers holding Apple products cheer as employees count down to the opening of the store in January.

9:55 a.m.

Journalists, industry analysts and Apple guests fill the auditorium of the Yerba Buena Center for the Arts in San Francisco for the start of the event.–Anick Jesdanun

source: technology.inquirer.net

Apple unveils new iPad, Apple TV box

SAN FRANCISCO — Apple unveiled a third-generation iPad on Wednesday enhanced with features aimed at keeping it on top of the booming tablet computer market.

The new iPad will go on sale March 16 in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, United Kingdom and the U.S. Virgin Islands. A week later, it will go on sale in 25 more countries.

The new iPad boasts a more powerful processor, eye-grabbing resolution on par with that of an iPhone 4S, and the ability to connect to the latest 4G LTE telecom networks that move data faster than their predecessors.

“We think that iPad is the poster child of the post-PC world,” Apple chief executive Tim Cook said, noting that iPad sales topped those of any personal computer maker during the final three months of last year.

“We have redefined once again the category Apple created just two years ago with the original iPad,” Cook said at a press event in San Francisco, the first major product release by Apple since the death of founder Steve Jobs.

The new iPad will be priced the same as the previous models, which start at $499 for the most basic iPad featuring wireless connectivity only.

An iPad with 16 gigabytes of memory and with both Wi-Fi and 4G connectivity will cost $629 in the United States while a 32GB Wi-Fi/4G model will cost $729 and a 64GB version with Wi-Fi and 4G will cost $829.

In a bid to cater to budget-minded shoppers, Apple will sell a 16GB version of the iPad 2 at a trimmed price of $399.

The new iPad screen was billed as the best display ever on a mobile device. The tablet also features a five-megapixel camera and high-definition video recording.

Apple said the latest model has the same 10-hour battery life as its predecessor, with the span cut by about an hour with constant use of high-performing 4G telecom networks.

The third-generation iPad weighs 1.4 pounds and is 9.4 mm thick, slightly heavier and slightly thicker than the previous model.

Apple showed off an enhanced suite of iPad applications for tasks ranging from movie editing to making music or managing one’s life.

A new iPhoto application turns the iPad into a slick tool for editing pictures with simple touches or automated features.

Epic Games president Mike Capps joined Cook to show off a version of the Infinity Blade video game for the iPad, contending the quality was comparable to video game console play.

“It is an evolutionary upgrade with a lot of revolutionary features,” said Gartner analyst Michael Gartenberg. “It is going to put a lot more pressure than before on iPad competitors.

“The updates to GarageBand, iMovie, and the new iPhoto will drive this going forward,” Gartenberg said.

“At the end of the day, it isn’t going to be Tim Cook that sells the iPad, it is going to be the iPad that sells the iPad; and they are going to sell a lot of them,” he said.

Apple’s App Store has more than 200,000 mini-programs, or “apps,” tailored for the iPad with offerings including books, games, and software designed for getting work done.

Apple has dominated the tablet market since launching the iPad two years ago and few expect that to change anytime soon.

IMS Research predicted that Apple would increase its tablet market share to 70% in 2012 from 62% in 2011 and it will ship 70 million iPads this year, up 71% over the previous year.

“Apple’s insistence on blending hardware innovation with services innovation will keep the iPad at the front of the tablet pack for the foreseeable future,” said Forrester analyst Sarah Rotman Epps.

Apple real-world stores will be “critical” since the high-resolution screen is the major improvement in the iPad, and it needs to be seen to be fully appreciated, according to Gartner analyst Van Baker.

“It is astoundingly beautiful, but people are going to have to get it in their hands to see this,” Baker said.

A new dictation-taking feature could be a stumbling point for the iPad, since that type of technology has proven to be a bane to other companies, according to independent analyst Rob Enderle of Silicon Valley.

The California-based gadget-maker on Wednesday also released an updated Apple TV box used to stream movies, television shows and other content from the Internet to high-definition TV sets.

The new box features a streamlined new user interface and will sell for the same $99 price as the previous model.

Apple TV was synched with iCloud, on online content storage service that lets people buy films or television shows on the box but have the options of watching them on iPhones, iPads, iPod touch devices, or on computers.

Apple released the first version of Apple TV in 2007 but it has never really caught on with the public.

The iPad event was the second Apple product launch by Cook since he took over for Jobs, and both events showcased improved versions of products.

“Let’s wait and see if Apple can bring an astounding new class of product to market,” Baker said. “Ultimately, they need to do that.”

Investors appeared unsurprised by Apple’s announcements, with the company’s stock price inching up slightly to $531.05 a share in trading on the NASDAQ.

article source: japantoday.com

Apple iOS 5 with Over 200 New Features

Apple made the iOS 5 update available for your iPhone 4, ipad 2, ipad, iPhone 3GS, iPhone 3G and iPod touch, bringing new features and according to Apple, iOS 5 comes with over 200 new features.


Keynote 1.5 allows you to present wireless on Apple TV via AirPlay. The Notification Center, notifications don’t interrupt you and disappear quickly, iMessage, iCloud, Newsstand, Reminders, and systemwide Twitter integration.